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Dick’s Opens New Concept Store

The retailer will open House of Sport along with new discount and experiential stores

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Dick’s Sporting Goods (Pittsburgh, Penn.) will celebrate the grand opening of its first Dick’s House of Sport, a concept store in Victor, N.Y. along with two Warehouse Sale locations and experiential Soccer Shops in April, according to a press release.

The sporting goods retailer will also debut nine newly design Golf Galaxy locations and has upgraded technology offerings in 54 other locations across the country. Dick’s House of Sport will feature a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green. The location will also feature the brand’s first “House of Cleats” with seasonally rotated product, a health and wellness destination and an equipment service area.

A second Dick’s House of Sport will open in Knoxville, Tenn. Locations and opening dates and cities are available on the DSG web site.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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