Digital Signage Expo 2016 Seminar to Present “Fundamentals of Digital Signage Content”

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Fundamentals Seminar Program at DSE 2016 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, will include an hour-long session titled, “Fundamentals of Digital Signage Content.”

Steve Hargis, Director of Film and Video Production for Bass Pro Shops, will present an immersive session designed to help guide attendees through the creation of a content strategy, including the importance of planning and budgeting for content, the basic questions that need answers before system deployment, and how to source content to keep it fresh and relevant when the system is operational. Hargis will also discuss basics of content rules and design, and share plenty of good and bad content examples.

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following:

“Resource and budget constraints can significantly impact content strategy, which is why it is important to have an efficient, user-friendly and flexible content management system to support your strategy.” Michael Collins, IT Project Lead, Aramark

“There are several ways to handle content creation, but it does take some upfront work to determine the best source or sources for each particular solution.”

Len Dudis, Corporate Vice President of IT, Seaworld Parks & Entertainment

“Building a solid content strategy is probably the most important part of a menu board implementation.”

Jesse Briedenger, Senior Shopper Marketing Manager, The Coca Cola Company

Registration for “Fundamentals of Digital Signage Content” or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.

Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.DSE2016.com

You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.