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Dior Debuts Harrods Summer Pop-Up

The brand has a series of pop-ups on Harrods’ ground floor

Published

3 years ago

August 7, 2023

VMSD Staff

Dior Debuts Harrods Summer Pop-Up — Taljat David / Shutterstock.com

Taljat David / Shutterstock.com

Dior (Paris) has opened a series of pop-up shops in London’s Harrods showcasing its 2023 women’s collection designed by Maria Grazia Chiuri, according to Women’s Wear Daily.

The first pop-up is a recreation of a library boasting Dior’s “Plan de Paris” print, which dates back to the 1950s. The second area, a gift shop, features hats, shirts and scarves amongst the brand’s Florilegio print. The third pop-up is reminiscent of a cabinet of curiosities with bags and leather goods.

Dior’s last collaboration with Harrods in November 2022, dubbed “The Fabulous World of Dior,” reportedly generated more than 25 million pounds in sales, WWD reports.

The current summer pop-ups will be open through August.

Related Topics:Dior harrods pop-ups store openings

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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