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Dior Debuts New Beauty Look at Selfridges

Gold-infused space will be used with brand’s wholesale partners

Published

1 min ago

November 6, 2024

VMSD Staff

Dior Debuts New Beauty Look at Selfridges — As shown in this image from a Dior shop in Paris, gold has long been part of the brand's identity. Photo: Bosca78/iStock by Getty Images

As shown in this image from a Dior shop in Paris, gold has long been part of the brand's identity. Photo: Bosca78/iStock by Getty Images

Luxury goods/jeweler Dior (Paris) is uniting its fashion and beauty business at London’s famed Selfridges department store, reports Women’s Wear Daily. There, the brand has unveiled a new look for its perfume and makeup spaces, which will be implemented globally with other wholesale partners, the fashion news site said.

The concept features golden hues, from the display cases to the details of the railings to its storefront logo. The perfume space mainly features the brand’s La Collection Privée; it also features select jewelry items, including gold earrings, chokers and bracelets

Around the corner inside the Selfridges beauty hall, Dior updated its makeup counters with light shades of gray and interactive screens featuring moving images, WWD reports.

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