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Discount Tire Unveils New Drive-Thru Concept

Inspired by a race track pit lane, the store relies heavily on tech

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Courtesy of Discount Tire

Discount Tire (Scottsdale, Ariz.) has launched a new drive-thru format, opening the first location in Flowery Branch, Ga.

Called Pit Pass, the concept derives its name from a racetrack pit crew and integrates technologies including embedded tire scanners, digital displays and online ordering.

As customers enter a drive-thru lane with a covered canopy, they are guided by an employee and digital displays to one of three bays. Customers can remain in their vehicles for the entirety of their visit while maintaining visibility of the servicing crew. The new format also allows customers to check their tire pressure after the store closes.

The store has a total footprint of about 5000 square feet, plus 2600 square feet of subsurface workspace.

“The expansion of the buy-online trend for tire and wheel purchases creates an opportunity to test new ways to meet the changing needs customers expect today. Pit Pass allows us to meet these needs and potentially change the traditional tire, wheel and service experience moving forward,” said Tom Williams, Chief Experience Officer at Discount Tire.

Discount Tire Unveils New Drive-Thru Concept

Courtesy of Discount Tire

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