Disney Store Makes East Coast Debut

Disney Store (Pasadena, Calif.) celebrated the opening of its newly-designed store at Roosevelt Field Mall in Garden City, N.Y., following the opening of its Montebello, Calif., store in June.

“The magical experiences and interactive features of the new store design set the stage for us to truly showcase the storytelling details of our exclusive product assortment and we are so excited to share it for the first time with our East coast guests,” says Molly Adams, vp/general manger, Disney Store North America.

The new design launched last month at The Shops in Montebello in Montebello, Calif., and the Disney Store in Madrid. The company says initial data shows that guests are extending their visit in the newly-designed stores for up to 30 minutes. Some of the design’s interactive features include the Disney Princess castle with magic mirror, Disney Pixar Cars-branded RideMakerZ custom car building experience and a theatre.

Additional locations are expected this fall at Cherry Hill Mall in Cherry Hill, N.J., The Shops at Mission Viejo in Mission Viejo, Calif., North State Street in Chicago, Freehold Raceway Mall in Freehold, N.J., NorthPark Center in Dallas, Santa Monica Place in Santa Monica, Calif., International Plaza in Tampa, Fashion Valley in San Diego, Stockton Street in San Francisco and a two-story Disney Store in Times Square in November.