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Dollar General Unveils First Shop-in-Shop Stores

The hybrid concept will combine DG Market and pOpshelf
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Dollar General Unveils First Shop-in-Shop Stores
Courtesy of Dollar General

Dollar General has opened its first two DG Market/pOpshelf combined stores in the Nashville, Tenn., area, according to a press release.

“Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home décor and arts and crafts through pOpshelf,” said Todd Vasos, Dollar General CEO.

Dollar General first announced the pOpshelf concept, where the majority of items are priced at $5 or less, in October 2020. Since then, it has opened 16 stores in three states. The retailer plans approximately 25 Dollar General/pOpshelf combination stores by the end of fiscal 2021.

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Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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