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Dollar Stores Represent Half of New U.S. Stores

The off-price segment has seen exponential growth recently

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About 45 percent of the nearly 4000 new store openings in the U.S. announced this year are Dollar General, Dollar Tree or Family Dollar locations, reports CNN.

Based on Coresight Research figures, which tracks store openings and closures, this signals the continued rapid growth in this retail category. Analysts have attributed the increase in off-price retailers as a sign that the American middle class continues to shrink in size.

In fact, Pew Research Center has found that the share of U.S. adults living in middle-income households has decreased from 61 percent in 1971 to 51 percent in 2019.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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