Headlines

DSW Shoe Brand Rolls Out New Store Format

“Warehouse Reimagined” to highlight owned brands, shop-in-shops

Published

2 years ago

May 15, 2022

VMSD Staff

Credit: Fastily, (CC BY-SA 4.0)

Designer Brands (Columbus, OH), parent of shoe retailer DSW Designer Shoe Warehouse, is rolling out a new store concept the company is calling “Warehouse Reimagined.”

Debuting at a Houston-area DSW, the format showcases a warehouse-inspired design that includes shop-in-shops and emphasizes the company’s owned brands. The new store will feature product displays with oversized graphics, and store walls will be flexible and modular to adapt to each store’s planned promotions. Additionally, a dedicated kids’ section will present products at their eye level and incorporate interactive games.

Designer Brands CEO Roger Rawlins said the concept leans heavily on customer insights and digital capabilities, and also features upgraded services and pick-up areas aimed at making the shopping experience more convenient.

The company says it plans to grow its owned brands to account for nearly 30% of sales by 2026.

Related Topics:DSW specialty apparel

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.