Videos

Dynamic Merchandising: A Practical Guide to Enhancing VM with Technology

Chuck Palmer (Consumer X) on the important role technology can play in visual merchandising

Published

8 years ago

May 15, 2017

kmpeyton

As consumers lean more heavily on mobile shopping, the in-store experience must keep pace. Chuck Palmer, consultant, Consumer X, shares how visually dynamic environments are vital, not just to engage shoppers, but to drive purchase decisions. At the heart of delivering these experiences, networked technologies hold great potential. The more designers know about the inner workings of these complex systems, the greater value they can provide to their clients and design teams. In this session at the 2016 International Retail Design Conference (IRDC) in Montréal, Palmer reviewed emerging technologies and their pragmatic uses in store design as well as how to strategically implement these technologies in store.

For more information on IRDC 2017, Sept. 5-8, in New Orleans, please visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design