Headlines

E-tailer offers E-ducation

Barnesandnoble.com opens Internet U

Published

24 years ago

June 2, 2000

admin1

While many consumers will tell you on-line shopping is an education in itself, patrons of Barnesandnoble.com might get a diploma to prove it.

The on-line bookseller bought a stake in (and is teaming up with) notHarvard.com to offer free, on-line classes. Most of the courses will be conducted via on-line chats, and e-mail and student will get an e-mailbox,, on-line notebook and Web calendar to help organize assignments.

Starting out, the total course load will include 30 classes, but the company expects to expand the curriculum rapidly. Several of these courses will be based on books, and Barnesandnoble.com will invite authors to instruct.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design