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E-Tailer to Retailer: Is it Worth It?

Drew Green (Indochino) and GH&A’s Debbie Kalisky and Paola Marques on how innovative brick-and-mortar stores are alive and well.





Take a deep breath, stores are not dead. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, the presenters shared why the brand is aggressively pursuing opening new stores. Retailers need to stop thinking of online and offline as separate realms. Attendees learned how an online presence can be used as an incubator for brands where storefronts are more than just another point of sale. And above all, is it worth it? 

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit




Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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