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Engaging the Creative Mind

David Kepron (Little) shares insights on our need to interact with the physical environments in which we live




Creativity is a gift we all share, and the human brain loves it. Why, then, does it seem so elusive to some and so abundant in others? Unlocking our creative potential is, in part, a result of embracing the dynamic interplay between the brain and environments we inhabit every day. David Kepron, formerly of Little, explores how our creative brain works while at VMSD’s 2015 International Retail Design Conference in Austin, Texas, during his session, “Design is Not a Department: Understanding and Engaging the Creative Mind in Retail Place Making.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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