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EuroShop 2023 to Host Expo + Event Marketing Dimension

Showcase for the event and live marketing industry will feature 135 exhibitors

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(PRESS RELEASE) EuroShop, The World’s No.1 Retail Trade Fair, will be held from February 26 – March 2, 2023, in Düsseldorf, Germany. One of EuroShop’s eight Dimensions, the Dimension Expo + Event Marketing, will be dedicated specifically to exhibition architecture, design, event and live marketing.

Expo + Event Marketing on 7,000 Square Meters

At the Dimension Expo + Event Marketing. 135 companies will be presented this year. They will occupy a total of 7,000 square meters of net exhibition space in Hall 1. This year, trade visitors can again expect many creative concepts and ideas, such as successful stand construction concepts, custom booth solutions, the latest developments and applications for stand construction systems, mobile displays and display systems, trade fair presentation as part of integrated communication, exemplary exhibition architecture as well as successful combination of architecture and marketing.

Expo and Event Stage

The accompanying Expo and Event Stage is organized jointly by IFES (International Federation of Exhibition and Event Service), fwd: (Federal Association of the Event Business) and the m+a report trade magazine. In addition to interesting business cases, lectures on organizing trade fairs on other continents and future trends, this Forum will also feature diverse talks and panels on the topics of networking in the industry and sustainability.

Premiere: Sustainability Special “Think Sustainably – Act Responsibly”

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Also dedicated to the sustainability theme will be the Special “Think sustainably – act responsibly. How to create a sustainable future in LiveCom.” On this new special area in Hall 1/booth A65, the cooperation partners Messe Düsseldorf, IFES and fwd: will address the question: how can participations at events be made more sustainable? The Special will be divided into three core areas where the sustainability theme will be covered in a different manner. This division into the different  zones “Planning / Consulting / Conception”, “Logistics” and “Implementation” is based on the basic assumption that sustainability must be considered from the very beginning in the planning processes of events and trade fair participations. Of course, the implementation of the Special itself also complies with the criteria for the most sustainable trade fair participations possible, thus impressively demonstrating  that sustainable appearances can by all means be real eye-catchers instead of being driven by austerity.

Exhibitor Magazine EuroShop Awards

Another highlight in the Expo & Event Marketing Dimension will be the presentation of the popular Exhibitor Magazine EuroShop Awards. These awards for the best stand construction will not only be awarded in the Expo & Event Marketing Dimension but in all eight Dimensions of EuroShop. Representatives from the renowned U.S. Exhibitor Magazine will again select the winners this year at EuroShop 2023 and recognize the most impressive exhibition stands. In addition, a people’s choice award will be presented.

About EuroShop

About 1,800 exhibitors from 55 countries will present their latest products and forward-looking solutions specifically for retail on over 100,000 square meters net exhibit space at EuroShop 2023.   EuroShop will be open to trade visitors from February 26 to March 2, from 10:00 am to 6:00 pm daily. Tickets are only available online at www.euroshop.de/2130.  1-day tickets cost € 70, 2-day tickets € 120  and  5-day tickets € 165. For the online EuroShop magazine: https://mag.euroshop.de/en.

For further information on visiting or exhibiting at EuroShop 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit euroshop-tradefair.com and  mdna.com.

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