Sixty years of EuroShop +++ Seven retail dimensions +++ Positive response and many key players are on board +++ Extensive supporting programme with new offerings

When the doors to EuroShop open in February 2026, the international retail world will meet in Düsseldorf, Germany, for the 22nd time to celebrate a special anniversary: EuroShop will be 60 years old! Since its premiere in 1966, the trade fair has developed into the world’s leading platform for the retail world, attracting trade visitors from all over the world every three years. For decision-makers from the retail sector, architecture and design firms, shopfitting and shop planning, it is a must-attend event that offers a glimpse into the future of shopping. On 22-26 February 2026, The World’s No. 1 Retail Trade Fair will once again celebrate the latest retail innovations and, of course, its anniversary with a “Global Retail Festival”. Visitors from all over the world are expected in Düsseldorf, Germany, on the Rhine on 22-26 February 2026. Around 1,900 exhibitors from over 60 nations will present their solutions and products on an exhibition area of more than 100,000 net square metres in a total of 14 exhibition halls.

EuroShop presents the innovations that will shape the retail industry of tomorrow in seven experiential dimensions. One focus is on the Shop Fitting & Store Design dimension: around 450 exhibitors will be showcasing the latest concepts, designs, furniture, and modular systems across more than 27,000 m². The Lighting Dimension illustrates how light transforms stores into worlds of experience and showcases products. The Expo & Event Marketing Dimension is growing particularly strongly and will be expanded to two halls for the first time. Covering over 25,000 m², the Refrigeration & Energy Management Dimension demonstrates the high demand for sustainable technologies and the dynamics in the retail catering sector. In the EuroCIS (Retail Technology) Dimension, more than 550 exhibitors will present AI, smart stores, and technologies for customer centricity. Finally, the Retail Marketing Dimension will highlight how multisensory campaigns reinforce purchasing impulses and turn shopping into an experience.

EuroShop offers numerous special areas for in-depth exploration. In the Designers’ Village, international firms showcase visionary concepts, while the new VM Experience brings visual merchandising to life interactively. The Food Service Innovation Hub focuses on digitalization and automation in gastronomy, and the Italian Lighting Lounge demonstrates the impact of modern lighting design. Highlights also include the Shop! Village for POS marketing, the IFES Global Village, dlv Village, and the Start-up Hub. The nostalgic 60s Lounge recalls EuroShop’s early days. On seven stages, retailers and exhibitors share trends, case studies, and expert discussions on the future of retail.The Guided Innovation Tours at EuroShop will offer a wider range of options in this anniversary year: Tours focusing on various key topics will provide a simple overview of exciting exhibitors in the areas of sustainable materials and store design, retail tech innovation, energy management & optimization and food service innovations. Store tours of interesting shop concepts in Düsseldorf, Germany, will also take place for the first time.

Important topics at EuroShop 2026 will include AI and digitalization, emotionalization and sustainability. EuroShop 2026 will once again be the focal point for innovation in the entire retail sector. More information about the trade fair is available at www.euroshop-tradefair.com. Tickets are available online now.

You can find out more about the history of EuroShop on the anniversary website: www.euroshop-tradefair.com/60years.