Connect with us

Specialty Apparel

Excalibur, India

India’s burgeoning business class needs stylish attire for 9-to-5 and beyond.




As India’s professional workforce grows, more young men are seeking appropriate business attire. Excalibur, a local specialty retailer, is jumping into that market with a stylish line of shirts, belts, jackets and ties and a simple tag line: “Live, work and play.”

Collaborating with Excalibur’s parent company, Arvind Brands (Bangalore, India), London-based designer JHP created a store concept that supports the retailer’s brand mantra.

The space is divided into sections dedicated to each category of Excalibur’s menswear collection – Business Hours, After Hours, Vogue, Royale and Vitals – making the search for everything from closet classics to the of-the-moment outfit more shoppable.

The background is neutral, with jolts of orange, yellow and black found in the light fixtures, lifestyle graphics and accent walls. Slate-gray flooring, an industrial-style slatted ceiling and stainless-steel accents on fixtures and hardware reinforce the masculine aesthetic.

Client: Arvind Brands, Bangalore, India

Design: JHP, London — Raj Wilkinson, creative director; David Rook, associate director


Photography: Prasad Photography, Bangalore, India




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines





Most Popular