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Experiential Retail Paying Off for Dick’s Sporting Goods

Retailer is reporting sizeable jumps in sales as 2021 draws to a close

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A 32-foot rock wall invites climbers to test their skills, while baseball aficionados can check out the latest tech in a state-of-the-art batting cage.

Dick’s Sporting Goods’ (Pittsburgh) focus on experiential retail gave the company a lift in its third quarter, sparking a 13.9 percent boost in sales from the same period a year prior and a 40 percent leap from two years ago, Pymnts reports.

“Our strategies continue to work as we reimagine the athlete experience in our core business and with new concepts,” said Ed Stack, executive chairman, in the retailer’s earnings announcement.

Net sales for the 39 weeks ended Oct. 30, 2021 were $8.94 billion, an increase of 38.4 percent compared to the first 39 weeks of 2020 and a 45.6 percent increase compared to the first 39 weeks of 2019.

Read more at Pymnts.

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