Videos

Exploring a New Brand for the Millennial Mom

Christen Soares (Field Paoli), Emily Watkins and Kristen Strickler (Charlotte Russe) share insights on a new concept and strategy to reach this underserved cohort

Published

8 years ago

May 25, 2016

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Designers and retailers have strategized how to engage millennials, but what about millennial moms? National women’s wear retailer Charlotte Russe shared its new concept aimed at the millennial mom and the process of developing this new brand, including consumer research that steered the project from concept to conception at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, during their session, “Exploring a New Brand for the Millennial Mom.” For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design