Feeling Is Everything

SUMMER IN NORTH America is almost here and the days are heating up for VMSD. Our May/June issue is an exciting one for us. In addition to our Top Firms ranking (based on submitted firm fees), this edition also includes an in-depth look at fixture trends (through the lens of Joseph Cheaney and Dior), sustainable design trends (exemplified by The Ordinary and Tramontina) and jewelry store trends (Ylang 23, Larissa Loden and Chun Sheng Jewelry) – and who could forget Design Detail’s focus on Zhongshuge, a mind-bending environment, not unusual for this innovative Chinese bookstore brand.

All that said, I am sure our cover story featuring Skims caught your attention.

In late 2024, Kim Kardashian’s buzzworthy shapewear and apparel brand debuted its first New York flagship on Fifth Avenue featuring a minimalist yet sleek design, anchored by the 15-foot Vanessa Beecroft statue at its entrance (pg. 22). The store does more than sell product, it visually translates the brand’s ethos to customers, which is primarily centered around comfort. This is done via smooth, curvy fixtures and displays as well as eye-catching forms sporting the brand’s latest shapewear offerings. The store feels as soft as it looks – an ideal match for its buttery fabrics.

It’s no secret that retail is constantly evolving to meet customer expectations and has been doing so nonstop since Internet shopping became a “thing.” Throughout the past decade, the popularity of “showrooming” has grown and waned (and grown again), more digitally native brands (alongside CPGs) are dipping their toes into physical activations, pop-ups have become the norm and physical retail in general is now focused on the experience rather than just the transaction. It’s all about feeling and emotion these days.

That’s why for our 2025 International Retail Design Conference (IRDC), now in its 25th year, we’ve chosen a new theme: “Redefining Retail. Together.” This is our call to action to join us in Providence, R.I., Oct. 22-23, to explore the future of this industry. Between new, disruptive experiences and hands-on workshops, we’ll have a plethora of in-depth case studies and interactive sessions to dive into. Plus, a bonus for our New York and New England attendees: Providence is only a train ride away!

For updates regarding IRDC 2025, be sure to visit vmsd.com and irdconline.com. We can’t wait to see you in the Creative Capital this fall.