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Fiberon’s Wildwood Cladding Tapped for New Starbucks Location

The project team for the new cafe in Pell City, Ala., selected Wildwood boards in both Mulga and Sumac colors




Courtesy of Fiberon

(PRESS RELEASE) MAUMEE, OHIO — Worried that wood wouldn’t be able to maintain its appearance or performance, the project team for a new 2,500 sq. ft. Starbucks in Pell City, Alabama, found Fiberon Wildwood composite cladding to be an ideal alternative. The product’s nature-inspired embossing and multi-tonal colors achieved an eye-catching modern aesthetic that other businesses in the rapidly growing area have adopted.

General contractor Jonathon Seay, president of Seay Construction, Inc., was confident that Wildwood would achieve the desired aesthetic without sacrificing anything in terms of durability and performance. He worked with Fiberon to create a mockup comparing Wildwood against 2-3 competing products and presented it to the owner, who was immediately blown away by Wildwood, initially impressed by both the similarities to wood and the durability of the product. The fact that Wildwood is backed by a 50-year warranty covering stain, fade and performance didn’t hurt, either.

“Not using a real wood product was appealing to us because no matter how well you install it, if the product is failing in a year or two, that makes us look bad,” Seay said. “With Wildwood, once you properly install it, the owner never has to worry about it again.”

After getting the approval of Starbucks, the team selected Wildwood boards in both Mulga and Sumac colors – part of the Wildwood Sahara Collection, which draws inspiration from arid, sandy landscapes and includes rich desert tones.

The fact that Wildwood was readily available to the project team was also a major selling point, Seay said. Competing composite material providers had longer lead times, which would have completely derailed the project schedule. The team had to find something they could get to the jobsite quickly.

“The owner loves it – he gets compliments on the building all the time,” Seay said. “The Wildwood cladding sets the building apart. When the lighting shines on it at night, it really takes the spotlight.”


For more information on this project, view the case study here.

About Fiberon

Founded in 1997, Fiberon is a leading U.S. manufacturer of wood-alternative cladding, decking and railing distributed worldwide. Fiberon also provides products like lighting and outdoor furniture, for a complete outdoor experience. Fiberon products are available in a wide range of styles and price points, all providing the warmth and beauty of natural wood without the costly, time-consuming maintenance. With a goal of improving sustainability and environmental responsibility, Fiberon PE decking contains a minimum of 94% recycled content. Fiberon maintains operations in North Carolina and Idaho. For more information, visit or call 800-573-8841.

Fiberon is part of the Outdoors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), a Fortune 500 company, part of the S&P 500 Index and a leader in the home products industry. The Company’s growing portfolio of complementary businesses and innovative brands include Moen and the House of Rohl within the Water Innovations Group, outdoor living and security products from Therma-Tru, LARSON, Fiberon, Master Lock and SentrySafe, and MasterBrand Cabinets’ wide-ranging offerings from Mantra, Diamond, Omega and many more. Visit to learn more about FBHS, its brands and how the Company is accelerating its environmental, social and governance (ESG) commitments.

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