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Food Retailing / Supermarkets

Fiera

Telheiras, Portugal

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Fiera Nova's strategy with this new design was to increase customers'frequency of visits to the food and general merchandise hypermarket. Focused on value-priced and promotional merchandise, the space locates fresh foods and produce along the perimeters, with hardlines and packaged goods at the center or to one side, depending on each real-estate situation. Wide aisles and icon-based graphics are color-coded to aid navigation and a multi-lingual customer base. To add to the open and airy atmosphere, fabric canopies soften architecture and lighting in the fresh foods area.

Design: Retail Planning Associates, Columbus, Ohio — Doug Cheesman, chair; Gerry Postlewaite, account executive; David Martin, project manager; Edd Johns, retail strategist; John Pinder, environmental designer; Mike Sims, planner; Frank Amankwah, merchandiser; Perry Kotik; Andrew Dornan, Russell Holmes, visual communication Fiera Nova team: Francisco Dos Santos, ceo Flooring: Focus Ceramics, Weybridge, U.K. Lighting: Erco Lighting, London Materials: Architen Design Build, Bristol, U.K. Signage/ graphics: Electrotech Commerce, London; Sign Specialists, London

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