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Food Retailing / Supermarkets


Telheiras, Portugal



Fiera Nova's strategy with this new design was to increase customers'frequency of visits to the food and general merchandise hypermarket. Focused on value-priced and promotional merchandise, the space locates fresh foods and produce along the perimeters, with hardlines and packaged goods at the center or to one side, depending on each real-estate situation. Wide aisles and icon-based graphics are color-coded to aid navigation and a multi-lingual customer base. To add to the open and airy atmosphere, fabric canopies soften architecture and lighting in the fresh foods area.

Design: Retail Planning Associates, Columbus, Ohio — Doug Cheesman, chair; Gerry Postlewaite, account executive; David Martin, project manager; Edd Johns, retail strategist; John Pinder, environmental designer; Mike Sims, planner; Frank Amankwah, merchandiser; Perry Kotik; Andrew Dornan, Russell Holmes, visual communication Fiera Nova team: Francisco Dos Santos, ceo Flooring: Focus Ceramics, Weybridge, U.K. Lighting: Erco Lighting, London Materials: Architen Design Build, Bristol, U.K. Signage/ graphics: Electrotech Commerce, London; Sign Specialists, London



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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