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First Place: Tullabee

Conversion: Specialty Store, Sales Area Under 10,000 SQ. FT. | Submitted by: NORR LLC, Detroit | 📷 Gabby Pike Photography & Design, Sioux Falls, S.D.

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2023 Retail Renovation Competition

PROJECT SCOPE: Convert a retail mall location formerly occupied by Yankee Candle into a unique and imaginative children’s clothing store. The final design included a new custom storefront with unique entry points and incorporation of the client’s logo motif. Additional custom features include floor, wall and ceiling finishes, furniture, fixtures, millwork and graphics.

First Place:  Tullabee

GOALS AND OBJECTIVES: The client has an established presence in the young, active female clothing market, offering sportswear to casual dress at its Altar’d State stores. Tullabee was envisioned as a boutique children’s clothing store at select U.S. locations, aimed at broadening its offerings within its target female demographic.

First Place:  Tullabee

UNIQUE STORE PLAN/CONCEPT: A mixture of playfulness and sophistication is achieved within the space by incorporating diverse elements to create interest and curiosity, beginning at the front entry and leading to the back wall.

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The skewed and articulated angles on the storefront create unique details that mimic the millwork merchandise displays and village graphics. These elements incorporate a playful child-size door alongside the primary entry. From the store’s exterior floor tiles, the colorful palette pervades the space leading into and through the space. A cloud mural on the articulated ceiling planes creates a sense of wonder and awe for children.

Typical 2-D elements like the storefront plane are re-imagined as immersive 3-D interactions. The Tullabee brand’s sunshine motif is rendered as a 3-D piece with light-fixture arrays suspended overhead.

PHOTO GALLERY (10 IMAGES)

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