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Fourth of July 2024 by the Numbers

Overall/per-person spending seen falling slightly from last year

Published

5 months ago

July 3, 2024

VMSD Staff

Fourth of July 2024 by the Numbers — Spending on food items is expected to drop slightly this Fourth of July holiday. PHOTO: ISTOCKPHOTO

Spending on food items is expected to drop slightly this Fourth of July holiday. PHOTO: ISTOCKPHOTO

The Fourth of July falls on a Thursday this year, which means some will use it to kick off a four-day weekend, while others will just have a single day off.

As for spending patterns for the holiday, the National Retail Federation offers up these stats:

Individual consumers are expected spend an average of $90.42 on food items, down from $93.34 a year earlier.
Total overall spending is projected to hit $9.4 billion, down slightly from $9.5 billion a year ago.
The two most-popular activities are unchanged: cookouts/barbecues/picnics, 65%; and fireworks/community celebrations, 44%.
Overall, 87% of consumers plan to celebrate the Fourth of July in 2024, unchanged from last year.

NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003. This year’s survey was fielded to 8952 consumers and was conducted June 3-June 9, with a margin of error of +/- 1.1%.

Click here for more from the NRF on Fourth of July spending and activities.

Related Topics:Celebrations Consumer Behavior Consumer Spending Fourth of July Holiday Spending Independence Day National Retail Federation Retailer News survey

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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