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The Future is Here: Felix and the Customer Journey

Eric Feigenbaum (Embrace Design and VMSD) shows IRDC attendees how smart retailers are adapting to an ever-shifting landscape



Retail is changing faster now than ever before, and some companies are responding with creative models that de-emphasize in-store sales. While it’s clear that brick-and-mortar isn’t going away, says Eric Feigenbaum, founder, Embrace Design, and Editorial Advisor/New York Editor, VMSD, the traditional model of “get them in the store and sell” is changing. However, retailers are recognizing the importance of the physical store, as they place new focus on environmental brand immersion to promote customer loyalty. Attendees at VMSD’s 2016 International Retail Design Conference (IRDC) in Montreal discovered how offering smaller footprints, curated collections and customization is supporting a new, nonlinear path to purchase.

For more information on IRDC 2017, Sept. 6-8, in New Orleans, please visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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