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Generous Brands

IRDC closing keynote speaker Christian Davies of Fitch imparts the importance of brand generosity

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Developing emotional connections with shoppers has always been the essence of the retail industry, yet few retailers are adopting a new agenda of social well-being. With the growing influence of Generations Y and Z, it’s more crucial than ever for retailers and brands to evolve both their cultures and operations to serve a higher purpose. Presented by closing keynote speaker Christian Davies, executive creative director, Americas, Fitch, during the 2015 International Retail Design Conference in Austin, Texas, learn how brands can become not only unique, but memorable and important to their target demographics.

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