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Generous Brands

IRDC closing keynote speaker Christian Davies of Fitch imparts the importance of brand generosity




Developing emotional connections with shoppers has always been the essence of the retail industry, yet few retailers are adopting a new agenda of social well-being. With the growing influence of Generations Y and Z, it’s more crucial than ever for retailers and brands to evolve both their cultures and operations to serve a higher purpose. Presented by closing keynote speaker Christian Davies, executive creative director, Americas, Fitch, during the 2015 International Retail Design Conference in Austin, Texas, learn how brands can become not only unique, but memorable and important to their target demographics.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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