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Generous Brands

IRDC closing keynote speaker Christian Davies of Fitch imparts the importance of brand generosity

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Developing emotional connections with shoppers has always been the essence of the retail industry, yet few retailers are adopting a new agenda of social well-being. With the growing influence of Generations Y and Z, it’s more crucial than ever for retailers and brands to evolve both their cultures and operations to serve a higher purpose. Presented by closing keynote speaker Christian Davies, executive creative director, Americas, Fitch, during the 2015 International Retail Design Conference in Austin, Texas, learn how brands can become not only unique, but memorable and important to their target demographics.

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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