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New Flagship Planned for Genius Gems, a Kids’ Learn-Through-Play Experience

The two-level location will offer 2D and 3D design challenges, plus beer and wine for adults




Genius Gems Chelsea. Courtesy of Genius Gems and Uhl Architecture.

Genius Gems (Millburn, NJ), which offers a play and learning experience for kids, will open its first flagship this fall.

Located in the Chelsea neighborhood of Manhattan, the two-level store will span nearly 10,000 square feet and offer a collection of more than 100,000 magnetic tiles and accessories that children can use to participate in 2D and 3D design challenges.

The store will feature a dedicated room for building in the dark, marble shoots, magnetic tile dominos, robot stations and a Design Bar where guests can decorate their own tiles and optionally make slime.

It will also include private rooms for Genius Gems’ STEM classes and programs, which are developed in-house. A cafe and retail shop will offer beer and wine for adults, pizza, coffee and products including Genius Gems brand Glitter Tiles, Candy Tiles and Robot Tracks.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
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