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New Flagship Planned for Genius Gems, a Kids’ Learn-Through-Play Experience

The two-level location will offer 2D and 3D design challenges, plus beer and wine for adults

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Genius Gems Chelsea. Courtesy of Genius Gems and Uhl Architecture.

Genius Gems (Millburn, NJ), which offers a play and learning experience for kids, will open its first flagship this fall.

Located in the Chelsea neighborhood of Manhattan, the two-level store will span nearly 10,000 square feet and offer a collection of more than 100,000 magnetic tiles and accessories that children can use to participate in 2D and 3D design challenges.

The store will feature a dedicated room for building in the dark, marble shoots, magnetic tile dominos, robot stations and a Design Bar where guests can decorate their own tiles and optionally make slime.

It will also include private rooms for Genius Gems’ STEM classes and programs, which are developed in-house. A cafe and retail shop will offer beer and wine for adults, pizza, coffee and products including Genius Gems brand Glitter Tiles, Candy Tiles and Robot Tracks.

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