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Habitat Opens Immersive Flagship

Located in London, it’s the brand’s first standalone store in a decade



Habitat (Milton Keynes, U.K.) has opened its first new standalone flagship store in a decade.

Located in London, the store was designed to have a minimalist feel in an effort to better showcase the retailer’s products, and features a more immersive layout that is intended to let shoppers envision the products in their own homes.

To that end, the in-house designers who crafted the store opted to avoid large digital screens, imposing fixtures or dramatic architectural details that might distract shoppers. Instead, it features a white cube framework layered with a variety of bright colors, shapes and patterns. 

The exterior of the store features a full expanse of windows framed with black, industrial casings that, according to Design Week, mimic “Instagram squares.”



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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