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Carly Hagedon

Hair Raising

L'Oreal's pop-up hair lab comes to Miami International Airport




Travelers passing through Miami International Airport’s American Airlines concourse had the opportunity to take part in an unusual retail concept in March: Bloom (Miami, Fla.), a design, branding and architectural studio, created a pop-up hair lab for L’Oreal (Clichy, France). After evaluating willing participants’ microscopic hair follicles, consultants for the beauty brand inside the installation suggested the best hair care system based on each individual’s results. The concept’s location was chosen partially based on its status as the second busiest international airport in the U.S.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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