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Hasbro Will ‘Continue to Take Market Share’: Analysts

Licensing deals give toy brand a leg up



On Monday, Hasbro (Pawtucket, R.I.) shares fell 9 points in premarket trading, following the liquidation of Toys "R" Us (Wayne, N.J.). The dramatic drop signaled cold feet from shareholders, but by the close of trading Monday, April 23, 2018, its stock had bounced back.

The closure of Toys "R" Us stores has prompted uncertainty across the toy manufacturing industry, however, analysts predict Hasbro will weather the storm, reports CNBC, due to its exclusive licensing deals, including the one it has with Marvel.

“They’re well-positioned with their strategy,” said Susan Anderson, Analyst for B. Riley FBR. “They have six Marvel films coming out this year … I think they’ll continue to take market share once the dust has settled on all of this.” Anderson added that the liquidation gives Hasbro an opportunity to acquire more brands, like it has done recently with the Power Rangers franchise.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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