New Heytea Zao Shop Redefines the Tea-Drinking Experience
ON OUR RADAR: Climb the sultry staircase, and you'll reach a rooftop escape
AIMING TO INJECT timeless architecture and charm into the space, designers from CCD (Hong Kong) sought to add a sense of depth to Heytea’s Nantou location in Shenzhen. Connecting the interior to the outdoor space is a large floating “table” that protrudes toward the street, beckoning passersby to sip tea and chat or sit on the nearby stairs – staggered and reminiscent of a lecture hall. Inside, a red staircase connects levels amongst a dark red and white color palette. Along with balconies on each floor of the compact 646-square-foot space, a rooftop garden allows for more gatherings and dwell time.
PHOTO GALLERY (31 IMAGES)
? Boris | Courtesy of CCD
MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
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