H&M Hosts Surprise Charli XCX Concert in Times Square

H&M hosted a surprise Charli XCX concert in New York’s Times Square the evening of Monday, Nov. 18. The English pop star gave an open-air performance on the “TSX stage,” according to a company press release, partly in celebration of H&M’s “Holiday” collection, and the opening of its flagship in Times Square this Nov. 21.

The company spread word of the event via social media and in select H&M stores 30 minutes before Charli XCX performed. The Stockholm, Sweden-based retailer also took over many Times Square screens with visuals honoring its new collection.

H&M’s Creative Advisor Ann-Sofie Johansson says, “Charli XCX is a special friend of H&M. Her spirit of innovation and inclusivity is exactly in step with our values. We are so lucky that she has been a central part of this exciting tour, kicking off events with a special performance in London, and now wrapping things up with this already legendary Times Square set.”