H&M Plans Largest Store for Fifth Avenue

Hennes & Mauritz (H&M, Stockholm, Sweden) plans to open a six-level, 57,000-square-foot site, at 589 Fifth Avenue on the southeast corner of 48th Street, in 2013, Women’s Wear Daily reports.

The new location will sit three blocks from H&M first Fifth Avenue store, at 51st Street. The fast-fashion retailer has expanded to 10 New York stores and 247 across the U.S., WWD reports.

“H&M believes strongly in the New York City market,” Daniel Kulle, the U.S. president for H&M, told WWD. “This new H&M flagship location will stand out amongst our already impressive group of stores that cover the New York City landscape and will for sure be a destination on Fifth Avenue, a world famous and historic thoroughfare.”

The new location is expected to offer all the brand’s collections, including men’s and women’s sportswear and ready-to-wear, lingerie, underwear, accessories, children’s wear, newborn apparel, special sizes, maternity apparel, cosmetics and home.