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H&M Pulls Justin Bieber Merch

Following criticism from the pop star, the brand says it went through all proper channels for approval

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The H&M flagship in New York. Photography: wdstock, iStock

H&M (Stockholm) is pulling a line of merchandise from its stores featuring pop star Justin Bieber.

This past Monday, Bieber took to Instagram to slam a line of merchandise the retailer was selling featuring the musician. “The H&M merch they made of me is trash and I didn’t approve it … Don’t buy it,” he wrote on social media.

The retailer responded by saying it had “followed all proper approval procedures … but out of respect for Justin Bieber, we have removed the garments from selling,” a company statement read, reports CNBC.

The line the retailer pulled included tote bags, phone accessories, hoodies and T-shirts.

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