Headlines

H&M Takes COS Brand to Austria

Vienna store marks first Austrian location

Published

12 years ago

April 18, 2012

VMSD Staff

Stockholm-based H&M is bringing its fashion brand COS to Austria with a location at Bauernmarkt, Vienna. The store will be the 55th COS location internationally.

The brand is known for its timeless wardrobe pieces encompassing men’s, women’s and children’s wear collections, with a focus on natural materials and modern features.

“We are very pleased to be opening in Austria, a country renowned for its culture and aesthetic,” says Marie Honda, COS overall brand responsible. “Opening our first store in Vienna is an exciting step for COS and we hope that our customers will be happy with the new store space, the collection and the brand.”

COS launched on London’s Regent Street in March 2007 and has expanded to 46 stores in nine countries, including the U.K., Germany, Netherlands, Denmark, France, Spain, Belgium, Ireland and Sweden. Additional stores are set to open in Italy, Finland, Poland, Hong Kong and Kuwait in 2012.

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