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H&M to Spotlight Black Designers at 4 Stores

One-day shop-in-shops to be curated by Maison Black.

Published

1 month ago

November 5, 2025

VMSD Staff

H&M to Spotlight Black Designers at 4 Stores — Pop-up shops featuring Black designers will make one-day appearances at four big-city H&M stores in the U.S. Photo: Courtesy of H&M

Pop-up shops featuring Black designers will make one-day appearances at four big-city H&M stores in the U.S. Photo: Courtesy of H&M

Fashion retailer H&M (Stockholm) announced it will open The Style Shop, Curated by Maison Black, an in-store experience designed to spotlight the work of Black designers and creatives, at four of its stores in major cities across the U.S. The spaces, which will operate for a day at each locale, will be curated by Maison Black, a fashion platform founded by Tori Nichel and dedicated to elevating Black designers through storytelling, commerce, and community.

“H&M is proud to spotlight the creativity and entrepreneurship of Black designers during this peak shopping period through our partnership with Maison Black,” said Donna Dozier Gordon, Head of Inclusion and Diversity for H&M Americas. “This initiative offers our customers a meaningful opportunity to discover and support Black-owned brands, while reinforcing our commitment to fostering inclusion and amplifying diverse voices in fashion.”

Said Nichel, “As a destination for discovery of Black designers, our partnership with H&M amplifies our mission to foster the community and create revenue-generating opportunities for Black designers, artists, and beauty brands. The holiday season is a pivotal moment to excite and delight consumers. H&M provides an accessible space to explore, be inspired, and shop Black-owned designers.”

Below are details on the program’s four planned installations:

Los Angeles: Sunday, Nov. 30
H&M at The Original Farmers Market, 6333 W. Third St., Suite E-16
Featuring: 241 Cosmetics, Amour Propre, Ashley Nora, Born to Roam, Cocoacentric, Elizabeth Laine and Miles & Milan

Houston: Saturday, Dec. 6
H&M at The Galleria, 5135 W. Alabama, Space 5221
Featuring: Elle Olivia, Joe + Monroe, Reau Monde, The Art of Shawn Artis, To’sha Bags and Vontelle Eyewear

Chicago: Saturday, Dec. 13
H&M, 679 N. Michigan Ave.
Featuring: Confidence Apparel, Fashion Fair, Inspire by Tyler, Maya Winston, Red Elephant Candle Company and Saint Martin

New York: Saturday, Dec. 20
H&M Harlem, 100 W. 125th St.
Featuring: Create the Culture Embroidery, EENY Eyewear, Grayson White Ceramics, Jam + Rico, KIN Apparel, Lola Faturoti Loves and Sarep + Rose

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