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HOBO’s Georgetown Store Makes the Most of Limited Space

The leather goods retailer opened its latest locale this past fall



HOBO (ANNAPOLIS, MD.), a premium leather accessories brand, opened its second storefront this past fall in the Georgetown neighborhood of Washington, D.C. The female-founded company “rooted in community, craft, quality and functionality” found an ideal fit for the new locale alongside a variety of charming boutiques.

Although HOBO’s new store doesn’t boast a large square footage, the open floor plan allows for a streamlined shopping experience and offers an uninterrupted view of the merchandise. The light hardwood floors and white built-ins juxtapose varying shades of warm hues including deep reds, blues and golden browns. Additionally, warm overhead illumination creates a calming atmosphere for HOBO’s customers.

“Georgetown holds a special place in my heart,” says Koren Ray, HOBO’s Co-Founder and Chief Visionary Officer. “The new store will embody our brand’s ethos, creating an inviting environment that showcases our signature colors, textures and styles and celebrates our unwavering commitment to creating quality leather goods made to last.”

📷 Courtesy of HOBO



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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