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Carly Hagedon

A Hole in One

Eames NW’s first brick-and-mortar store puts product on center stage




Designed by Best Practice Architecture and Design (Seattle), the interior of Eames NW’s first brick-and-mortar store includes organic materials like milled plywood, recycled denim fabric and raw concrete, intended to give the product center stage. Hand-stitched leather straps help merchandise jeans, and LED strip lights incorporated into the displays provide clean and simple illumination.

Designers added some extra room in the small space by creating a mezzanine; the stair up became an ideal display case. A custom steel and plywood desk was built around the staircase and mezzanine, which also doubled as another merchandise touchpoint. A “living room” was then fabricated from plywood casework, filled with upholstered “poufs” for clients to sit on while trying on shoes. 



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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