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Carly Hagedon

Holiday Windows 2014

Part I of VI: Featuring customer interaction points to live performances, 2014's holiday windows embraced sensory merchandising




This year’s holiday windows embraced sensory merchandising and featured elements from customer interaction points to live performances. Browse the annual recap in the upcoming February 2015 issue of VMSD and be sure to check back throughout the month of February 2015 for Parts II-VI of this online review.

1) Hickey Freeman, New York. Designed in part with students from FIT, New York, these music-laden displays encompass intricate details using paper. Design: Tom Beebe, creative director, W Diamond Group/Hickey Freeman; students from FIT, New York. Photography: Richard Cadan, Fairfield, Conn.

2) Metropolitan Museum of Art, New York. Inspired by the museum’s tradition of creating a new snowflake ornament for over 40 years, these windows showcase an installation that represents the design of a retrospective ornament from 1971-1982. Design: Kate Henderson, independent design consultant; Kathy Mucciolo, senior manager of visual merchandising and store design, Metropolitan Museum of Art; Noriko Sugiura, graphic design, Metropolitan Museum of Art. Photography: Kathy Mucciolo, New York

3) John Smedley, London. These windows were fabricated to promote John Smedley’s collection of cashmere knitwear and emphasize the luxurious aspects of the yarn. Raw merino wool was shipped from New Zealand and wrapped around 12 panels to create the organic shapes. Design: Tam Lever, consultant, NotRocketScience.  Photography: Tam Lever, Milton Keynes, U.K.

4) Belstaff, London. These moving, automated windows were inspired by the brand’s automotive heritage and feature an abstracted, mechanical snowflake. Design: Jack Seymour, designer, Checkland Kindleysides; Maggie Wright, design development, Checkland Kindleysides; Paul Smart, production management, Checkland Kindleysides; Matthew Dunning, visual display manager, Belstaff. Photography: Adam Kirkman, Checkland Kindleysides, Leicester, U.K.

5) Wynn Las Vegas, Las Vegas. Evoking the nostalgia of the season, these windows chronologically follow an origial store titled “The Towers Bronze — A Fable Wynn,” in which two gold elves named Wynnola and Edwynn discover a fairy tale land. Design: Joseph Denno, visual manager; Eva (Malia) Quon, assistant visual manager; Doug Phillips, visual stylist; Luis Sarabia, visual stylist; Malisa Matson, visual stylist; Robert Perkins, visual stylist; Rafael Sainz, visual stylist. Photography: Joseph Denno, Las Vegas
6) Boyner, Istanbul. These windows feature a character called HEDi, whose name comes from the word hediye, meaning “gift” in Turkish (it also is associated with hadi, which means “come on”). The character is used throughout the retailers’ communication and branding materials, including in-store displays and packaging material. Design: Visual merchandising team and agency, Boyner, Istanbul. Photography: Mr. Muhittin, Tüylüce-  Matris Photo, Istanbul


Click here for Part I.
Click here for Part II.
Click here for Part III.
Click here for Part IV.
Click here for Part V.
Click here for Part VI.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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