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Carly Hagedon

Holiday Windows 2014

Part III of VI




This year’s holiday windows embraced sensory merchandising and featured elements from customer interaction points to live performances. Browse the annual recap in the February 2015 issue of VMSD and be sure to check back throughout the month of February 2015 for Parts IV-VI of this online review.

1) Lord & Taylor, New York. These windows strive to showcase the interior of an enchanted mansion on the eve of the holidays. Design: Denis Frenette, senior vp merchandise presentation at Hudson’s Bay and Lord & Taylor; Roe Palermo, dvp store visual at Lord & Taylor; Denise Bourscheid, director of visual merchandising 5th Avenue Flagship; Tom De Cecco, visual merchandising manager of windows and interior landings for 5th Avenue; Michael Angeles, visual project manager of windows and interior landings. Photography: Richard Cadan, Fairfield, Conn.

2) Woodstock Market, Acworth, Ga. Themed “Santa’s Steampunk Workshop,” these displays told the story of Santa’s elves falling behind on wrapping presents and thus creating a steampunk “Toy Wrapping” machine. It also features Santa looking through his “naughty list” from the comfort of his steampunk airship. Karen Bennett, designer and prop maker; Gary Bystrom and Chisel 3D, prop makers and artist; Cecile Steinway, artist; Lisa Welty, assistant prop maker; Jim, Pat and Mari, assistant prop makers. Photography: Karen Bennett, Acworth, Ga.

3) Myer, Melbourne, Australia. These displays showcase a story based on a book by American author Maria Modugno. Featuring a plotline similar to “Goldilocks and the Three Bears,” the dioramas show Santa rummaging through the Three Bears’ house – eating their porridge and sitting in their chairs (and accidentally breaking one). Design: Emma Hofstede, creative concept designer, visual merchandising; John Kerr, creative and technical director at Stage One. Photography: Rob Anderson Photography, South Yarra, Australia.

4) New Yaohan, Macau, China. Transporting patrons from metropolitan Macau to a Christmastime/snow “Nirvana,” these displays feature a 100-percent handcrafted Tim Burton-inspired “swirly” tree and blue LEDs to evoke the feeling of winter. Design: Elizabeth Kwan, head of visual merchandising; Chan MT, visual merchandising specialist; Arthur Lo, props producer; Kenneth H. Yim, senior illustrator; Tony Chong, senior visual merchandiser; Elaine Lo. Photography: Tony Chong, Macau, China.

5) Nine West, Toronto & Montreal. Evoking a winter wonderland, these windows feature an “ice angel” wearing a dress tiered with shoes. Design: Sonya Scodellaro, senior visual merchandiser; Azraa Karodia, marketing coordinator. Photography: Sonya Scodellaro, Toronto.


6) Neiman Marcus, Chicago. Design: Candace McGarry, visual merchandiser; Ignaz Gorischek, vp store development. Photography: Charlie Mayer, Chicago.

Click here for Part I.
Click here for Part II.
Click here for Part III.
Click here for Part IV.
Click here for Part V.
Click here for Part VI.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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