Service Retailers

Hollywood Video

Poland

Published

25 years ago

June 14, 2000

admin1

Catering to Poland's burgeoning home-video market, the new chain of Hollywood Video stores brings a little bit of southern (California) comfort to the Eastern European landscape. The company (not affiliated with the like-named U.S. chain) is Poland's leading video/music retailer, with 30 stores to open by 2001. Designers created a brand icon using one of Hollywood1s universal symbols — a palm tree — with a strip of film for its trunk.

Store interiors are rich in curves. A circular floor plan and shelves radiate from the store's visual anchor, a round information desk built around a three-dimensional version of the palm-tree logo. Orange and yellow laminate shelving and bins, stainless-steel accents and backlit Plexiglas keep the store bright. And film references abound in strips that line movie shelves and in movie-preview kiosks placed throughout the store.

STORE DESIGN: Pentagram, New York — James Biber, partner/ architect; Woody Pirtle, partner/graphics; Michael Zweck-Bronner, associate/architect; John Klotnia, associate/graphics; Tanya Van Cott, architectural team; Orville Kaiser and Seung-Il Choi, graphics team; Deborah Short, project coordinator

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design