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How NOLA Retailers Take Inspiration from the Vibrant Culture of the Big Easy

Joe Baer (ZenGenius) and Tippy Tippens (Goods That Matter) shared insights from some of the area’s most creative indie retailers.




Over the past several years, boutique retailers have been popping up all over The Big Easy. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Baer and Tippens led attendees on a virtual tour of some of the more notable independent retailers in the area. They shared how they’ve drawn from the city’s unique culture to support their in-store experiences: from food, music and art to its storied French-Creole heritage. 
For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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