Though it’s the buzzword of the year, retailers should be putting it into practice all the same.
Macy’s says “thank you” to New York through its world-renowned holiday windows.
Can architecture align with the fluid nature of experience?
The newest member of VMSD’s editorial advisory board explains why she enjoys being at a firm that “works both sides of the lease line.”
Indian retailers have responded to low traffic following the re-opening of stores by taking their stores to target consumers’ homes.
Academy Sports bases its ad campaign on a traditional in-store experience. It’s full of charm and holiday spirit, even if you never get to the store...
How COVID-19 made us all omni-shoppers.
Despite the pandemic, stores across Europe continue to open – some for the first time.
CapitaLand’s Funan DigitaLife Mall marries retail, residential and entertainment to create a truly immersive, mixed-use hybrid space in Singapore.
Five ways to reimagine the storefront for today’s changing consumer.
Authenticity and transparency supersede hard-sell aspirational marketing.
Japanese retailer Muji has chosen to open a shop-in-shop for its Danish debut. But why?
The iconic retailer sends an upbeat message of unity, empathy and caring.
The Indian food service industry opens once again, prepared with a lot more choices of outlets, menus, consumption and higher levels of hygiene.
The native of Limerick, Ireland, has worked at design firms based in The Buckeye State for the last 26 years, including his current role as Client...
Two movie theaters, one located in Israel and the other in India, showcase emerging trends in immersive design for cinemas.
New thinking about dealing with the COVID threat while keeping the business of physical shopping engaging are beginning to emerge.
Could 2020 be the year of retail enlightenment?
How retailers can reach consumers in the post-COVID era.
Brand-Immersive Environments: Putting customers at the center of your store narrative is crucial to fostering loyalty.