Hudson’s Bay Launches Online Marketplace

By the end of 2021, Hudson’s Bay expects to add more than 1000 brands to thebay.com

Hudson’s Bay (Brampton, Canada) has transformed its e-commerce site into a marketplace format. It launched March 19 with an assortment augmented by nearly 300 brands, reports WWD.

By the end of 2021, Hudson’s Bay expects to add more than 1000 brands to thebay.com. Among the new brands coming to the site are Israella Kobla, Brunette the Label and Joe’s Jeans, and in electronics and smart devices, ​Garmin and Hubble Connected.

Categories Hudson’s Bay is introducing through its marketplace include pet supplies; books; stationery; health and wellness; gourmet food; electronics including televisions, headphones, computers and smart home devices such as security cameras and baby monitors; vintage designer handbags, and sports equipment, including outdoor gear as well as sports nutrition.

Hudson’s Bay expects the site to generate about 1 billion Canadian dollars in 2021, excluding returns. The website attracts 220 million visits annually, nearly half of which come from mobile, and has 5.7 million loyalty customers.

Iain Nairn, President and Chief Executive Officer of Hudson’s Bay said to WWD: “This is a real game changer for us to extend our offer to customers.”