Videos

Human-Centric Design in a Digital World

Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

3 months ago

June 29, 2023

VMSD Staff

In this first webinar in the Shop! Masterclass Series, NELSON Worldwide Chief Brand and Creative Officer Bevan Bloemendaal and NELSON’s Digital Masterplanning Strategist Brad Baer, explore how technology and the seamless blending of physical and digital touchpoints in the built environment can be leveraged to bring life to human-to-human connections at the intersection of design, technology and storytelling.

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.