Food Retailing / Supermarkets

Hypercity

ISP/VM+SD Store Design Competition Winner

Published

18 years ago

February 26, 2007

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Designers of the Hypercity market in Mumbai describe it as “a glimpse into the future of retailing in India.” The two-level, 120,000-square-foot store houses apparel, appliances, books, electronics, food, health and beauty, housewares, sporting goods, stationery and toys. It won an Award of Merit in the Big-Box Retailer category of the ISP/VM+SD International Store Design Competition.

Whitewashed walls and exposed ceilings give the space an uncomplicated feel. To help make the shopping experience enjoyable and interactive, a variety of “experience builders,” including demo kitchens and a gaming zone, were incorporated into the store.

Client: Hypercity, Mumbai

Design: JHP, London – Raj Wilkinson, David Rook, Heike Brandt, Darren Scott

Architect: Anil Salian & Associates, Mumbai

General Contractor: Narsi & Associates, Mumbai

Air curtains: Aircon Engineering Pvt. Ltd., Mumbai

Electrical Systems: SNS Electricals, Thane, India

Fixtures: Hub’s Engineering Pvt. Ltd., Singapore; Disha Retail Fixture Ltd., Bangalore, India

Lighting: Shri Sagar Traders, Mumbai

Refrigeration: Carrier Refrigeration Pvt. Ltd., Mumbai

Photography: Sanjay Marathe Photography, Mumbai

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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Ian Johnston
Founder and Creative Director, Quinine Design