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iGotcha Media Hires Two New Richly-Experienced Vice Presidents



iGotcha Media Hires Two New Richly-Experienced Vice Presidents


Newly-created executive roles reflect iGotcha Media’s increasingly sophisticated professional services and expanded presence in Toronto


Montreal, May 29, 2019 – iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today proudly welcomed two new senior vice presidents to its management team.



Marcos Terenzio is now iGotcha Media’s Vice President, Creative and Strategy, and Kim Zakaib is Vice President, Operations. Each brings 20+ years of experience and expertise in the design of public and retail spaces with deep understandings of how to create memorable customer experiences.


Marcos Terenzio will lead iGotcha Media’s Toronto office and drive the company’s creative and strategic initiatives to help clients deliver integrated brand experiences. He is a highly-experienced strategist with more than 25 years of international experience with Fortune 500 clients including Nike, Apple, Coca-Cola, TD, Bell, Wal-Mart, BMW, Kraft and Burger King. Prior to joining iGotcha Media, Marcos created and led the Digital Experience division of Shikatani Lacroix Design (SLD), one of Canada's leading branding and retail design agencies. Earlier in his career, he helped launch a digital agency for St. Joseph Communications (SJC) one of Canada’s largest privately-owned communications companies.


Kim Zakaib will direct iGotcha Media's corporate operations while establishing the best practices required for the company to succeed at the highest levels. After 21 years she recently departed Aedifica, a full service architecture and design firm headquartered in Montreal. As Vice President, Retail, Kim oversaw a team of 40 architects, designers, project managers and technicians in the execution of construction projects with individual budgets up to $40 million USD. In a period of about eight years, Kim nearly doubled her department’s annual revenues. During her time at Aedifica, she worked with numerous leading retailers and brands including Zara, Club Monaco, Birks, Desjardins, Bose, Swarovski and Aldo Group. Kim holds an EMBA from McGill/HEC Montreal and a B.A.Sc. in Industrial Design from Carleton University.



“We are delighted to welcome Kim and Marcos – two executives with exceptional talent and a wealth of experience,” says Greg Adelstein, President, iGotcha Media. “In recognition of iGotcha Media’s growth and development, we felt that the time was right to expand our presence in Toronto and recruit some very senior managers with the unique skillsets required to help us grow to the next level of success. I am confident that Kim and Marcos are the right people in the right jobs. On behalf of the entire team, I would like to welcome them to iGotcha Media. Together we will accomplish great things and I look forward to our shared success.”


About iGotcha Media


iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding, payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada. For more information, please visit



Media Contact:


Mark Lowe, PRagmatic Communications, for iGotcha Media

mark.lowe(at) / (514) 576-2519



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