ImageWorks Display Presents the Breville Brand Expression Display for Best Buy Shoppers

(PRESS RELEASE) To elevate premium kitchen discovery in a big-box environment, ImageWorks Display (IWD) developed a Breville brand expression display for Best Buy that delivers specialty-retail storytelling at national scale.

The objective was simple: make a high-consideration category feel confident, approachable, and worth the investment—without slowing down the Best Buy shopping journey.

The solution is a destination-style fixture that organizes Breville’s portfolio into clear, shoppable zones—Coffee & Espresso, Water & Tea, Cookers, Ovens/Air Fryers/Microwaves, Grills/Presses/Toasters, Specialty Appliances, Juicers/Blenders, Food Prep, and Commercial.

Shoppers can engage with sample appliances up close, compare tiers and use cases, and understand the value of performance features through purposeful adjacency of core machines, accessories, and care/cleaning items.

A defining innovation is the integrated pull-out demo counter, engineered to support live brand ambassador engagement. This feature enables on-the-floor demonstrations—pulling espresso shots, explaining workflow and customization, and translating technical benefits into real outcomes.

The fixture — 14′ long x 4′ wide x 7′ tall — also holds Breville appliance inventory, enabling immediate purchase and reducing the friction of “try today, ship later.”

The result is a premium, education-led shopping experience that turns curiosity into confidence and performance into preference—amplifying Breville’s brand equity inside Best Buy while providing a scalable platform for consistent execution across stores nationwide.

About ImageWorks Display

Founded in 1996, ImageWorks Display partners with retailers and consumer brands to design, engineer and manufacture stock and custom retail display solutions — from back bar to center store — with total-store integration and end-to-end support. The company offers in-stock Xulta back-bar and Planniq center-store fixtures alongside custom capabilities for whole-store merchandising. ImageWorks serves convenience and grocery; specialty retail (including fast-growing categories such as cannabis and sunglasses); and CPG brands across categories such as small appliances and electronics, DIY/home improvement, outdoor and pet. Learn more at imageworksdisplay.com.