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The Importance of Community Connection for Retailers

VMSD’s Eric Feigenbaum and Vera Bradley’s Harry Cunningham explain the power of including human touches in retail environments

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Eric Feigenbaum, VMSD New York editor, and Harry Cunningham, head of store development, Vera Bradley, discuss the importance of retailers connecting with customers on a human level, ultimately giving them a sense of ownership in the brand, at the 2015 International Retail Design Conference in Austin, Texas. Feigenbaum and Cunningham presented “Retail’s New Paradigm: Connecting with the Community” at IRDC 2015. For more information, visit irdconline.com.

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