In The Moment

Temporary retail and pop-ups continue making a big impact on the world of visual merchandising and retail design

Published

5 months ago

August 22, 2024

Carly Hagedon VMSD JULY/AUGUST 2024

VMSD’S 31ST ANNUAL International Visual Competition saw another influx of pop-ups, as it has for the past several years. This isn’t unusual, being a competition that highlights projects of limited shelf life. Yet, it seems now more than ever, companies are embracing the power of temporary retail to build customer loyalty, grow brand recognition and deliver memories.

Take, for instance, this year’s “Best in Show” winner, a lifestyle activation created by New York-based Michael Kors for Galeries Lafayette (Paris). A nod to hospitality and the “intimacy of air travel,” the temporary solution also celebrated the brand’s debut of its Empire Jacquard print.

Check Out the Winners…

Temporary/Pop-Up Retail Space:
“Empire Jacquard, Galeries Lafayette Pop Up”
Submitted by: Michael Kors | 📷 Edward Park, London
Non-Holiday Window Displays:
“Sestry Feldman x TSUM Kyiv”
Submitted by: TSUM Kyiv | 📷 Dmytrii Badahos, Kyiv, Ukraine
Temporary/Pop-Up Retail Space:
“Coach Tabby Tour – North America”
Submitted by: Coach | Photography: Courtesy of Coach
Food and Beverage/Consumables:
“Tree House Brewing Company – Greater Boston”
Submitted by: Bergmeyer | 📷 Courtesy of Bergmeyer/Flaunt
Non-Holiday Window Displays:
“Flower Show Windows at Macys Herald Square 2023”
Submitted by: Macy’s | 📷 Bill Waldorf, Knoxville, Tenn.
In-Store Storewide Promotions:
“Michael Kors Outlet Holiday”
Submitted by: Michael Kors | 📷 Courtesy of Michael Kors/Andrew Werner, N.Y.

2024 Honorable Mention

“Ukrainian Land”
Submitted by: TSUM Kyiv | 📷 Artem Mykhailichenko, Kyiv, Ukraine
“Sorel Pop-Up”
Submitted by: MG2 | 📷 Courtesy of Sorel, Portland, Ore.
“Narayani Silks”
Submitted by: Four Dimensions Retail Design India Pvt. Ltd. | 📷 Santosh R, Bangalore
“Red Chief”
Submitted by: Four Dimensions Retail Design India Pvt. Ltd. | 📷 Santosh R, Bangalore
“Puma Forever Classic”
Submitted by: EWI Worldwide | 📷 Matt Petit, Los Angeles
“Macy’s Ralph Lauren PINK PONY 2023 Windows”
Submitted by:Macy’s | 📷 Bill Waldorf, Knoxville, Tenn.
“T-Mobile Formula One Experience”
Submitted by: EWI Worldwide | 📷 Casey Giessen, Atlanta
“Macy’s Back to School Windows”
Submitted by: Macy’s | 📷 Bill Waldorf, Knoxville, Tenn.

Thank You to Our Judges!

Joe Baer
Co-Founder, CEO, Creative Director, ZenGenius Inc.
Eleanor Smith
Retail Services, Store Design, Benjamin Moore Co.
Manuel Urquizo
Director of Storewide Visual Campaign, Windows, Macy’s
Iain Kimmins
Chair, British Display Society
Founder/Owner, Creative Download

Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).

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Next Part

“Empire Jacquard, Galeries Lafayette Pop Up”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design