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InfoComm 2017 and TIDE Recap: Creating Engaging Experiences

This year’s trade show and first annual conference featured the latest audiovisual solutions and innovations to create the ultimate user experience




The VMSD team headed south this past June to experience InfoComm Intl.’s 2017 trade show, held June 14-16 at the Orlando Convention Center in Orlando, Fla., as well as the organization’s inaugural TIDE conference.

Planned by the Fairfax, Va.-based global trade association for the commercial audiovisual and information communications industries, both events focused on innovative professional AV experiences across retail, hospitality, healthcare, education and events, among other industries.

The TIDE (Technology, Innovation, Design and Experience) conference was held June 13 at a Hyatt Regency across the street from the convention center. Throughout the day, strategic discussions were held surrounding the potential of AV to create memorable experiences, with an emphasis on how technology can enhance storytelling.

Speakers ranging from Pixar Story Veteran Matthew Luhn to Jason Crusan, NASA’s director of advanced exploration systems, engaged the audience with examples of how physical environments can be blended with augmented and virtual reality to create the ultimate user experience.

The show floor at InfoComm featured the latest technology for attendees to view, and in many cases, interact with. For retailers, product categories of interest included digital signage and displays, lighting, video, furniture and content creation platforms. Those looking to increase their knowledge could also register for training, with more than 200 courses, workshops and seminars available.

InfoComm 2018 will be held June 2-8 at the Las Vegas Convention Center. For more information, please visit




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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